Zapier

Nothing cuts to the chase faster than visual metaphor, so we used it to turn common enterprise pain points into comedic characters that spoke directly to challenges enterprise leaders face. A leaky sales funnel showed up as a disheveled employee in a sopping wet button-up. Another employee struggled under a collar made of bottles—a literal IT bottleneck. Bad data hygiene appeared as a stinking, moldy laptop, held gingerly by a visibly grossed-out employee. The spot takes place in an after hours location where our characters patiently wait in line for their turn to speak with the Enterprise Psychic—a fabled being who always has the right enterprise answers. Though she’s quite magical, it’s not magic these employees need. Instead, she prescribes Zapier, for real solutions to real enterprise challenges.