Zapier
Getting decision makers to see the magical power of automation for their business.
It's not magic. It's Zapier.
Industry
Automation + AI Technology
Services
Campaign Strategy, Campaign Creative, Campaign Production
Launched
2024
Challenge
Zapier has been the tip of the automation spear since automation was a thing, but they were being redefined as “just an app connector” by up-and-coming competitors. They needed business decision makers to rethink Zapier as the go-to platform that helps any business grow and scale through the power of automation. More than app integrators, Zapier was the tech that inspired a new approach to a new kind of enterprise.
Approach
Zapier’s automation platform fundamentally changes how you see and run your business. It represents a paradigm shift from the “old” to the “new”, where the only thing you really need to scale your business is Zapier. To get our audience to understand the role Zapier could play within their org, we needed to show what an automation-first mindset looks like, and the outcomes it garners.
Results
89M total impressions with targeted audience.
+11% increase in c-suite considerations.
+1.2% unaided awareness (tech benchmark: -1.6%).
+3% aided awareness (tech benchmark: 0.8%).
99% landing page traffic from paid ads.
