Opt Health
Putting men’s health back in their hands.
The Science of You
Industry
Health & Fitness
Services
Brand Visual Identity, Brand Verbal Identity, Brand Strategy, UX/UI, Digital Design, Development
Launched
2024
Challenge
Opt Health is a telehealth platform that specializes in longevity science, providing access to typically difficult-to-access hormone replacement therapies and other preventative measures often reserved for the elite (think Hollywood actors). Unfortunately, the longevity landscape is littered with borderline sleazy spokespeople, and pseudo scientific protocols. As a healthcare platform run and created by world-renowned doctors using top-of-the-line scientific protocols, we were tasked with rebranding Opt Health to stick out as the adult in the room of an ecosystem that’s often all fluff and no science.
Approach
Opt Health’s promise is grounded in comprehensive labs that measure over 55 biomarkers, giving patients a complete view of their health so they can act accordingly. Meaning no time wasted diagnosing issues, and no time wasted solving them. For men, that’s everything. We captured all this in the concept of “The Science of You”, and brought it to life through a sleek, professional visual system that paid off on Opt’s cutting-edge scientific approach and copy that pulled no-punches encouraging men to take charge of their health—showing them that it’s not just about living longer, but living healthier and happier, for themselves and those around them.
