Qrypt
Helping companies beat the quantum-computing threat to their data privacy.
Restoring Order to the Internet
Industry
Cybersecurity
Services
Brand Strategy, Brand Identity, Campaign Creative, Campaign Production, UX/UI, Development
Launched
2021
Challenge
With the looming arrival of quantum computers, the entire security industry faces a paradigm shift that could shatter data protection for people, businesses, and nations. Qrypt offers a permanent solution to the quantum security crisis built by the world’s most renowned cryptologists and experts. However, they had no brand presence, and the encryption space was muddied by confusing offerings and promises that made it hard for anyone to know which solution would be right for the coming quantum age. We needed to differentiate Qrypt from the pack and position them as the vanguard of a new era in data security.
Approach
"Restoring order to the internet” was the core idea for the brand, a call back to the early internet days that represented a new frontier of human freedom. We captured the feeling of what the digital world was like before data was vulnerable, and used it to create a welcoming brand that was far from the dark, aggressive brand standards of the security industry. Combining the “warmth of protection” with digitally inspired illustrations and graphic elements, Qrypt stood out like a beacon of hope in a murky space. Messaging took a strong stance against a connected world that had made people complacent with sweeping digital insecurity, reconnecting them with the idea that privacy is a right worth maintaining and possible through Qrypt’s quantum-secure encryption.
