Real Chemistry
Putting health and wellness at the center of culture.
The power of one. The force of many.
Industry
Healthcare
Services
Brand Strategy, Brand Identity, Brand Campaign, Campaign Production, Digital Experience
Launched
2020
Challenge
Real Chemistry (formerly W2O Group) was growing rapidly. With a wave of acquisitions, the company was at a critical transformation moment that coincided at the forefront of a global pandemic. They needed to unify their organization and integrate their teams under a single brand and reposition their offering.
Approach
“Putting health and wellness at the center of culture” became our strategic northstar. Real Chemistry was putting people, data, and tech at the center of solutions shaping the future of health, and impacting culture as powerfully as any great consumer brand does. The visual system took a “power of one, force of many” approach, combining unorthodox elements ranging from the technical to the humanistic. There was data, but also dynamism. There was human emotion, but also clinical precision. Messaging brought a little bit of street and a whole bunch of science together, reaching across the aisle to both professionals and patients alike. It’s a new
Results
Communication Arts Webpick
Gold MMM Awards: Large Healthcare Network
AWWWARDS Site of the Day: Honorable Mention
