Women’s sports is having its moment. And our friends at Edition Design were helping to make it happen. They were developing a powerful brand identity for the new media company, JWS, whose focus is completely on women’s sports. They created a category defining brand identity that captured the thrill of sport, celebrated female athletes, and built a home base for fans worldwide. The entire brand needed to come through in a dynamic web experience that also performed well as a digital-first media product.