Fitbod
Moving beyond gym bros to emphasize the beauty in everyday progress over a perfect "someday."
Built For Better
Industry
Fitness
Services
Brand Strategy, Brand Identity, Digital Experience, Product Design, Launch Campaign
Launched
2019
Challenge
Fitbod came to us with an audience issue. They had a great product designed to customize to a wide range of fitness enthusiasts (from yoga fans to body builders) but most current users represented men from the midwest. They wanted to step into a wider market audience and scale up, but doing so posed a challenge to differentiating Fitbod from the sea of fitness apps, especially in a pandemic (and post-pandemic) world, where people needed workout options other than heading to the gym.
Approach
We positioned Fitbod as the fitness app that motivates you with data science — not snake oil — to help you and your body get better with every single workout. “Built for Better” was this idea of changing fitness from a goal-oriented activity to a never-ending journey of momentum and progress allowed us to lean into Fitbod’s analytical expertise while still building a compelling brand narrative that sparked real drive in fitness fans looking for more out of their workout.
Results
45% increase in App Store conversion rate after brand launch
40% increase in page views to www.fitbod.me after launch
2.5x increase in App Store page views on day of launch and maintained afterward
