Zapier
Showing BDMs the magic of top-down automation for the whole org.
The Magical Life of Machines
Industry
Automation + AI Technology
Services
Campaign Strategy, Campaign Creative, Campaign Production
Launched
2024
Challenge
2024 was going to be a big year for Zapier, as they were getting ready to launch the Zapier Automation Platform, a full suite of no-code tools that give teams one place to build custom, reliable solutions to match their business needs, without the need for a developer. Our challenge was to reach upper-funnel decision makers and show them how Zapier’s platform not only automates workflows for the end user, but can help them build and improve on every facet of their processes from the top-down.
Approach
We created “The Magical Life of Machines” as a way to show the organization-wide impact Zapier can have by framing it within the unique POV of the machines we use for work. In the spots, computers come to life to discuss what the day-to-day grind is like with Zapier and without it—demonstrating the power it can have on both machine and user alike. Better processes, happier employees. Outdated processes, and the results are less than thrilling.
