At-Bay
Showing businesses that, with At-Bay’s combined insurance + security, your tech’s “never give you up, never gonna let you down.”
Love Your Tech, Again
Industry
Cyber Insurance, Cyber Security
Services
Campaign Strategy, Campaign Creative, Production, Digital Marketing, Social Marketing, OOH, Connected TV, Digital Experience
Launched
2022
Challenge
Starting from a strong brand platform and digital experience, At-Bay was ready to elevate their profile as a leader in the cyber insurance industry. Most importantly, they needed to own the conversation and lead the PR war as the face of the industry. We were tapped to develop a campaign to showcase who they were and what they were accomplishing, in a way that put our ever-evolving relationship to tech front and center.
Approach
"Love Your Tech, Again" brought back the romance to illuminate what's possible when At-Bay restores trust, removes risk and allows our relationships with tech to flourish. The creative platform extends across brand RTBs, reinforcing that through action, smart precautions, and effective partnerships, At-Bay can transform a fractured relationship into a blossoming love story between businesses and the tech they rely on. The campaign took a “heavy” topic in an unconventional direction to create wider conversations about keeping businesses safe in the digital economy.
Results
10x Page views compared to top performing page.
8M Digital media impressions.
50% Over CTR benchmark
